We are so glad you're here!!

At S&G, we love sports because they are an incredible unifier of people. On game days, the most diverse groups of people come together to support a common goal. It's a beautiful thing. For years, we couldn't find apparel and accessories that we loved. Everything was masculine, in your face or low quality. We set out to change the game.

Each collection is designed uniquely to reflect the heart of the university and what makes it so special. We hope you find something here that brings back memories and nostalgia from time spent in your favorite college town cheering on your favorite team.